Marketing Technology
Maturity Model:

How Will You Score?

Meet the Model

The MarTech Maturity Model allows associations to assess and score their use and management of their Marketing Technology as it applies to digital communications, data collection and usage, management and leadership, and infrastructure.

The model will help associations determine where their portfolio is strong and where improvements are needed. This tool is in the first iteration and we welcome feedback from the community.

The Model's Functional Areas

The Marketing Maturity Model evaluates four domains of an organization's marketing technology.

Data - How an organization uses and manages the data that drives marketing
Digital Marketing - How an organization leverages digital marketing strategies
Infrastructure - How an organization manages the infrastructure and technologies pieces of the Marketing Technology stack
Management - How the organization manages the people, processes and strategic planning for Marketing Technology

The Model's Scoring Levels

Download the model.

The initial version of the MarTech Maturity Model is ready for ASAE Members and association professionals to download and use.

This is an early version, so please try it out and give us your feedback.

Get your copy now.

Download the MarTech Maturity Model and get started assessing your organization.

Don't worry, your information will not be added to any email lists and will only be used by the team that created the model to follow up with you.

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Special Thanks & Credits

The Association Marketing Technology Maturity Model is a joint project of ASAE's Technology Council and Marketing Council.

Nicole Beidler
American Speech-Language-Hearing Association

Ross Brown
Association of State Dam Safety Officials

Jason Johnson
Charles and Lynn Schusterman Family Philanthropies

Adam Kuhn
FIA

Kevin Mlutkowski
American Concrete Institute

Elizabeth Moris
Council on Undergraduate Research

Villy Savino
CoreNet Global

DelCor Technology Solutions

Gretchen Steenstra
DelCor Technology Solutions

Ray van Hilst
Yoko Co

The Martech Maturity model is based on the DelCor IT Maturity Model.

Learn more:

Marketing TechnologyMaturity Model: